Build Your Strategic Brand Plan Mastercourse

MEET YOUR TRAINER

Hi, worldchanger,I'm Kerri! 

I'm a brand strategy + design expert. 

I equip purpose-driven creators to leverage their brand so you can increase your resilience, scale your mission, + grow your good.  

I've been there, too ... wearing "all the hats" inside an organization all while trying to grow a brand without burning out. 

In an overwhelming digital world, I believe >>

people > platforms

progress > perfection

timeless > trendy 

abundance > scarcity

I've had the honor to help scale purpose-driven brands for small businesses and multi-million dollar organizations alike. 

My passion is equipping you to cultivate a resilient brand that flourishes.

The work you do matters. You are not alone! 

Before building a Strategic Brand Plan >>

• You’re overwhelmed + unsure where to start

• You're missing out on opportunities — because your brand isn’t positioning you as the authority that you are 

• You’re not accomplishing your big goals

• You feel scattered, drowning in the weeds

After building a Strategic Brand Plan >>

• You'll have a strategic plan of action

• You'll know + attract your audience

• You'll achieve your overall mission goals 

• You'll be able to show up consistently

• You can take on any opportunity with confidence 

MODULE A: STRATEGIC BRAND ANALYSIS

This is the step that too many organizations skip. Research is KEY to unlocking true, strategic growth. It's the very first step for a reason. And yes — the more energy you invest in this step, the richer your overall Strategic Brand Plan and growth will be! 

✔️ Step 1: Identify your overall goals

We start with your overall goals — because your brand should be advancing your organization's larger strategies.

✔️ Step 2: Discover Brand Connectors 

People are the heart of your brand. How can you grow without diving into who they are and why they connect with you?

✔️ Step 3: Audit + analyze 

Finally, you'll audit the existing brand efforts that you have, and pull all your key research insights into an overall analysis.

MODULE B: STRATEGIC BRAND APPROACH

Armed with your custom research, I'll walk you through how to create your Strategic Brand Approach ...the field guide to flourishing. It is all rooted in your mission + vision — the overarching purpose for your brand. 

✔️ Step 1: Outline your mission + vision

Already have a mission + vision? Fantastic! This is an opportunity to review + reflect. Looking to build one? I've got you covered.

✔️ Step 2: Create your brand objectives

You will create your brand-specific objectives + strategies to help narrow the focus for your brand. Long gone is "all things to all people"! 

✔️ Step 3: Identify brand rhythms, campaigns + channels

Show up consistently with brand rhythms, boost your brand to the next level with campaigns, and determine the right platforms to invest your energy in. 

MODULE C: STRATEGIC BRAND ACTION

Creating a plan is meaningless with out ACTION. In this module, I equip you to do the ever-elusive but all important step ... execute! We all have a million hats on our plate and fires to put out. Even with the best intentions, our beautiful plans can get put on the backburner. I've created this entire module dedicated to increasing your resilience — for you (and your team if you have one!) — so you can finally execute. 

✔️ Step 1: Inventory processes

Without clear processes in place, a task can take 5x as long. I'll help you streamline your efficiency by documenting processes. 

✔️ Step 2: Create accountability 

You will identify your accountability metrics so you can track, adapt, and continue growing your brand. 

✔️ Step 3: Execute! 

I share my very best practices after years of growing brands. You'll be able to grow your brand with resilience. 

YES, this mastercourse is for you if >>

• You're looking for an action plan to connect the dots for your brand, rooted in strategy

• You're excited to roll up your sleeves, learn the Flourish framework, and build your custom plan

• You're wearing the "communications" hat at your organization, and you're responsible for growing your brand

• You have leaders or stakeholders craving a brand plan ... and you're ready to deliver! 

• Investing in your brand is a priority — you're ready to stop treading water and take it to the next level 

This mastercourse may not be for you if >>

• You're not ready to invest in your brand growth

• You don't have overall strategic goals for your organization or you're very new (this process is best for businesses/nonprofits/orgs that already have established programs and/or services)

• Your organization is big enough that you're ready to partner with an outside consultant to execute the process + build the plan for you (Flourish can do this!)

• You're looking for a brand logo/website (Flourish do this, too! 😌 However, this mastercourse is how to Build Your Strategic Brand Plan)

Imagine . . . 

Where do you want your mission to be 6 months from now? How about 1 year?
5 years? 

Imagine leveraging your brand to cultivate relationships, open new doors, achieve your goals, and create more good.

Do you having a plan to get there? 

👇

A plan is a roadmap to success. Knowing the end goal in mind always makes it easier (and often quicker!). Sure, you can google things or throw things against the wall ... but building a plan that connects the dots will help you achieve your goals more efficiently and effectively. This course takes it a step further and helps you translate your plan into action!  

I don't have the time

The mastercourse set up is built with the busy professional in mind. That's why the training videos are action packed, and the course workbook is a fillable, digital format. (No printing required... unless you want to!)  You'll be able to easily follow along, strategize, and build your plan with the easy templated workbook. The course is self-paced, so you can take as much or as little time as you want with the process. 

I don't have the money

Investing in building a strategic brand plan is an important decision. Many organizations are seeking mission growth for their programs, services, partnerships, etc. but fail to recognize the power of leveraging their brands. If you're looking to raise community awareness, open new doors for opportunity, engage your current Brand Connectors, and reach new people ... investing in a strategic brand plan will pay dividends. Plus, this course gives you the framework to utilize into the future!  

7 DAY SATISFACTION GUARANTEE

I am confident in the Build Your Strategic Brand Plan Mastercourse. If you are are not completely satisfied, I will refund your payment.