✨ Build Your Strategic Brand Plan Mastercourse
I'm a brand strategy + design expert.
I equip purpose-driven creators to leverage their brand so you can increase your resilience, scale your mission, + grow your good.
I've been there, too ... wearing "all the hats" inside an organization all while trying to grow a brand without burning out.
In an overwhelming digital world, I believe >>
people > platforms
progress > perfection
timeless > trendy
abundance > scarcity
I've had the honor to help scale purpose-driven brands for small businesses and multi-million dollar organizations alike.
My passion is equipping you to cultivate a resilient brand that flourishes.
The work you do matters. You are not alone!
Before building a Strategic Brand Plan >>
You’re overwhelmed + unsure where to start
You're missing out on opportunities — because your brand isn’t positioning you as the authority that you are
You’re not accomplishing your big goals
You feel scattered, drowning in the weeds
After building a Strategic Brand Plan >>
You'll have a strategic plan of action
You'll know + attract your audience
You'll achieve your overall mission goals
You'll be able to show up consistently
You can take on any opportunity with confidence
This is the step that too many organizations skip. Research is KEY to unlocking true, strategic growth. It's the very first step for a reason. And yes — the more energy you invest in this step, the richer your overall Strategic Brand Plan and growth will be!
✔️ Step 1: Identify your overall goals
We start with your overall goals — because your brand should be advancing your organization's larger strategies.
✔️ Step 2: Discover Brand Connectors
People are the heart of your brand. How can you grow without diving into who they are and why they connect with you?
✔️ Step 3: Audit + analyze
Finally, you'll audit the existing brand efforts that you have, and pull all your key research insights into an overall analysis.
Armed with your custom research, I'll walk you through how to create your Strategic Brand Approach ...the field guide to flourishing. It is all rooted in your mission + vision — the overarching purpose for your brand.
✔️ Step 1: Outline your mission + vision
Already have a mission + vision? Fantastic! This is an opportunity to review + reflect. Looking to build one? I've got you covered.
✔️ Step 2: Create your brand objectives
You will create your brand-specific objectives + strategies to help narrow the focus for your brand. Long gone is "all things to all people"!
✔️ Step 3: Identify brand rhythms, campaigns + channels
Show up consistently with brand rhythms, boost your brand to the next level with campaigns, and determine the right platforms to invest your energy in.
Creating a plan is meaningless with out ACTION. In this module, I equip you to do the ever-elusive but all important step ... execute! We all have a million hats on our plate and fires to put out. Even with the best intentions, our beautiful plans can get put on the backburner. I've created this entire module dedicated to increasing your resilience — for you (and your team if you have one!) — so you can finally execute.
✔️ Step 1: Inventory processes
Without clear processes in place, a task can take 5x as long. I'll help you streamline your efficiency by documenting processes.
✔️ Step 2: Create accountability
You will identify your accountability metrics so you can track, adapt, and continue growing your brand.
✔️ Step 3: Execute!
I share my very best practices after years of growing brands. You'll be able to grow your brand with resilience.
✨ LIFETIME, ALL-ACCESS to the complete Build Your Strategic Brand Plan Framework ($4,997 value)
Access the exact system Flourish uses to create a strategic brand plan!
Utilize a proven process to strategic brand growth
Build a custom plan for your rooted in research
✨ ACTIONABLE VIDEOS — packed with training + actionable steps (not a fluff piece!) ($1,997 value)
Watch 5-10 minute videos with the core training for building your brand strategy
Engage with each video through action steps corresponding with the workbook
✨ STEP-BY-STEP VIDEO EXAMPLES — we're walking through a hands-on example of how to implement this process ($1,497 value)
Learn exactly how the plan is built
Pull insights and have new ideas sparked for your brand
✨ ACCESS to 25+ page templated course workbook ($997 value)
Plug + play, fillable, digital course workbook ... this is your plan!
Templated format to follow along with the video training
Also works as a slideshow presentation (share all your progress with your leaders / key stakeholders!)
✨ HELP DESK — need specific feedback on the process? We are here to support you! ($497 value)
3 6 BONUS DOWNLOADABLES ($497 value)
Bonus Top Tools Guide
Bonus Brand Survey Template
Bonus Asana Roadmap
Extra Bonus Leveraging Your Strategic Brand Plan
Extra Bonus The Ultimate Rebrand Guide
Extra Bonus The Complete Brand Standards Checklist
YES, this mastercourse is for you if >>
You're looking for an action plan to connect the dots for your brand, rooted in strategy
You're excited to roll up your sleeves, learn the Flourish framework, and build your custom plan
You're wearing the "communications" hat at your organization, and you're responsible for growing your brand
You have leaders or stakeholders craving a brand plan ... and you're ready to deliver!
Investing in your brand is a priority — you're ready to stop treading water and take it to the next level
This mastercourse may not be for you if >>
You're not ready to invest in your brand growth
You don't have overall strategic goals for your organization or you're very new (this process is best for businesses/nonprofits/orgs that already have established programs and/or services)
Your organization is big enough that you're ready to partner with an outside consultant to execute the process + build the plan for you (Flourish can do this!)
You're looking for a brand logo/website (Flourish do this, too! 😌 However, this mastercourse is how to Build Your Strategic Brand Plan)
Where do you want your mission to be 6 months from now? How about 1 year?
Imagine leveraging your brand to cultivate relationships, open new doors, achieve your goals, and create more good.
Do you having a plan to get there?
HAVE YOU TOLD YOURSELF THIS ...
I don't think I need a plan
A plan is a roadmap to success. Knowing the end goal in mind always makes it easier (and often quicker!). Sure, you can google things or throw things against the wall ... but building a plan that connects the dots will help you achieve your goals more efficiently and effectively. This course takes it a step further and helps you translate your plan into action!
I don't have the time
The mastercourse set up is built with the busy professional in mind. That's why the training videos are action packed, and the course workbook is a fillable, digital format. (No printing required... unless you want to!) You'll be able to easily follow along, strategize, and build your plan with the easy templated workbook. The course is self-paced, so you can take as much or as little time as you want with the process.
I don't have the money
Investing in building a strategic brand plan is an important decision. Many organizations are seeking mission growth for their programs, services, partnerships, etc. but fail to recognize the power of leveraging their brands. If you're looking to raise community awareness, open new doors for opportunity, engage your current Brand Connectors, and reach new people ... investing in a strategic brand plan will pay dividends. Plus, this course gives you the framework to utilize into the future!
I am confident in the Build Your Strategic Brand Plan Mastercourse. If you are are not completely satisfied, I will refund your payment.
Yay! Once you sign up for the Mastercourse, you will 👉
Receive an email with instant access to the course login page, along with your unique ID + password.
Enjoy instant, unlimited access to the complete system + bonuses.
You get access to the complete mastercourse as soon as you enroll. ✨
The mastercourse is self-paced, so you can complete it as quickly as you would like, or take more time with the process. In the course intro, I cover a couple of different approaches to the process. In general, I would plan to spend at least a couple of weeks, particularly if are getting feedback from key stakeholders in your organization.
This course was built specifically for organizations/businesses on a smaller budget. If you are ready and willing to roll up your sleeves to create a strategic brand plan for your organization, you can absolutely use this mastercourse. You do not need to have previous training in comms/marketing to complete this. In fact, that's why I created the course ... to help educate you on the process. As you create strategies + tactics, you can pull from my step-by-step video examples where I walk through a hands-on example.
100%! Whether you have the "comms hat" on your head, or are solely dedicated to communications and looking for a professional development opportunity ... this mastercourse is perfect for you. I highly suggest investing in this process for both your brand and you to grow! The timeless framework can be utilized again and again!
You have unlimited, lifetime access to this mastercourse! You will automatically have access to any future upgrades that may occur.
The step-by-step lessons include video training modules, video examples, a fillable course workbook, and templates all in an easy-to-utilize learning hub.
Because each brand is unique (and embedded in this process is researching your own brand + brand connectors!), it's impossible for me to create the strategies and tactics for your specific brand.
This is the beauty of this course – your plan will be completely custom to you, and rooted in actual research, rather than copy and pasted from Google.
Additionally! The step-by-step example videos give you a realtime look at how I would implement this process for a brand. From those videos, you are more than welcome to pull insights or ideas that work for your brand.
If you are looking for someone to build a custom plan for your organization, Flourish does this, too! There are many of benefits engaging an outside strategic partner, and Flourish can execute the process and build the plan for you. (This engagement starts at $15K.) To learn more, visit flourishcreative.co or reach out to email@example.com.
Great question! Our mastercourse helpdesk is designed to provide you with any technical assistance and support as you access the course and implement the framework. This mastercourse does not include feedback on your plan or strategies. Here are a couple of options if that's something you're interested in 👉
> If you're a founding course member + pay in full, you have access to a 30 minute strategy call with me. You can save this call until you're further into the course process so we can chat all things strategy.
> If you're interested in a strategy session, you always have the opportunity to book one à la carte with me. ✨
I want to ensure you're fully confident in your decision to invest in this mastercourse. Please reach out with any additional questions you may have. 😊