✨ Build Your Strategic Brand Plan Mastercourse

IT'S TIME TO FLOURISH

Grow your brand, resiliently

Mission maker — you're ready to get serious to scale your mission + movement. 

But — you're so overwhelmed with wearing "all the hats" that you haven't had time to be truly strategic and leverage your brand. 

 

Does this sound familiar?

 

✔️ You're burned out + growing your brand feels like a chore 

 

✔️ You're unsure . . . overall brand strategy isn't something you're confident with —  you desire to learn, grow, and be trained 

 

✔️ You hesitate to create that email or social post ... it always falls last on your list; it's hard to understand the impact on your overall mission.  

 

✔️ You desire an overall plan so you know you're investing in the right strategies worth your time 

 

 

You're not alone. What if I told you that you could ... 

 

 

✔️ Grow your brand and cultivate resiliency for yourself? 

 

✔️ Deeply understand your audience to simplify your brand efforts? 

 

✔️ Create a clear plan of action in a step-by-step, do-it-yourself format? 

 

✔️ Actually show up consistently and confidently with your brand?  

 

 

It's all possible. 

 

I created my simple, step-by-step mastercourse for changemakers just like you. 

 

You need a plan to follow….

 

Don’t miss out on critical opportunities, lose momentum, and never implement real change.

 

Without guidance and support, it can be challenging to make any progress. 

 

That's why I'd be honored to partner with you on your journey to create your Strategic Brand Plan for your mission. 

Build Your Strategic Brand Plan Mastercourse

With the Build Your Strategic Brand Plan Mastercourse, you can 👉

Understand your audience

People are the heart of your brand — and your brand growth. I call your audience "Brand Connectors" because they connect to your mission, and they connect you with more like them. The more connectors you have, the more you will grow! 

Narrow your
brand focus

Ever heard of shiny object syndrome? When there millions activities that you can choose to grow your brand . . . it's easy to get distracted. Building your strategic brand plan will help you focus your energy + resources in the right places.  

Build a plan + actually execute

Worried about building a plan that will sit on a shelf? I created this course to shift you from strategy into action. There is an entire module dedicated to helping you take action (and hold yourself accountable!) for your strategic brand plan.

MEET YOUR TRAINER

Hi, worldchanger,I'm Kerri! 

I'm a brand strategy + design expert. 

 

I equip purpose-driven creators to leverage their brand so you can increase your resiliencescale your mission, + grow your good.  

 

I've been there, too ... wearing "all the hats" inside an organization all while trying to grow a brand without burning out. 

 

In an overwhelming digital world, I believe >>

people > platforms

progress > perfection

timeless > trendy 

abundance > scarcity

 

I've had the honor to help scale purpose-driven brands for small businesses and multi-million dollar organizations alike. 

 

My passion is equipping you to cultivate a resilient brand that flourishes.

 

The work you do matters. You are not alone! 

 

Before building a Strategic Brand Plan >>

  • You’re overwhelmed + unsure where to start

  • You're missing out on opportunities — because your brand isn’t positioning you as the authority that you are 

  • You’re not accomplishing your big goals

  • You feel scattered, drowning in the weeds

After building a Strategic Brand Plan >>

  • You'll have a strategic plan of action

  • You'll know + attract your audience

  • You'll achieve your overall mission goals 

  • You'll be able to show up consistently

  • You can take on any opportunity with confidence 

What you'll be learning >> 

THE FLOURISH FRAMEWORK

In this Mastercourse, I'll be equipping you with my signature framework I utilize with my client partners. 

 

Now, you have access to this proven process to create your own custom plan to cultivate your brand and Flourish. 

 

I've implemented this framework for small businesses to multi-million dollar organizations alike to grow brands. 

 

No matter what role you play, you can harness this framework to optimize your brand and elevate your growth. 

MODULE A: STRATEGIC BRAND ANALYSIS

This is the step that too many organizations skip. Research is KEY to unlocking true, strategic growth. It's the very first step for a reason. And yes — the more energy you invest in this step, the richer your overall Strategic Brand Plan and growth will be! 

 

✔️ Step 1: Identify your overall goals

We start with your overall goals — because your brand should be advancing your organization's larger strategies.

 

✔️ Step 2: Discover Brand Connectors 

People are the heart of your brand. How can you grow without diving into who they are and why they connect with you?

 

✔️ Step 3: Audit + analyze 

Finally, you'll audit the existing brand efforts that you have, and pull all your key research insights into an overall analysis.


MODULE B: STRATEGIC BRAND APPROACH

Armed with your custom research, I'll walk you through how to create your Strategic Brand Approach ...the field guide to flourishing. It is all rooted in your mission + vision — the overarching purpose for your brand. 

✔️ Step 1: Outline your mission + vision

Already have a mission + vision? Fantastic! This is an opportunity to review + reflect. Looking to build one? I've got you covered.

 

✔️ Step 2: Create your brand objectives

You will create your brand-specific objectives + strategies to help narrow the focus for your brand. Long gone is "all things to all people"! 

 

✔️ Step 3: Identify brand rhythms, campaigns + channels

Show up consistently with brand rhythms, boost your brand to the next level with campaigns, and determine the right platforms to invest your energy in. 

 


MODULE C: STRATEGIC BRAND ACTION

Creating a plan is meaningless with out ACTION. In this module, I equip you to do the ever-elusive but all important step ... execute! We all have a million hats on our plate and fires to put out. Even with the best intentions, our beautiful plans can get put on the backburner. I've created this entire module dedicated to increasing your resilience — for you (and your team if you have one!) — so you can finally execute. 

 

✔️ Step 1: Inventory processes

Without clear processes in place, a task can take 5x as long. I'll help you streamline your efficiency by documenting processes. 

 

✔️ Step 2: Create accountability 

You will identify your accountability metrics so you can track, adapt, and continue growing your brand. 

 

✔️ Step 3: Execute! 

I share my very best practices after years of growing brands. You'll be able to grow your brand with resilience. 

Plus, bonuses 👉

Top Tools Guide

 

There are a billion tools out there. I've curated this list of my very favorite recommendations to grow your brand. (PS: it also includes discount info for nonprofits!) 

Survey Template 

 

Utilize this plug+play template to dive even deeper into your Brand Connectors. Plus, it includes copy for sending it to your networks and even more tips. 

Asana Roadmap

 

Asana is a digital project management + productivity tool. It is a gamechanger. I've been using it for 10+ years. This is a guide to get you started. 

When you join, you'll get → 

✨ LIFETIME, ALL-ACCESS to the complete Build Your Strategic Brand Plan Framework ($4,997 value) 

  • Access the exact system Flourish uses to create a strategic brand plan!

  • Utilize a proven process to strategic brand growth

  • Build a custom plan for your rooted in research 


✨ ACTIONABLE VIDEOS — packed with training + actionable steps (not a fluff piece!) ($1,997 value)

  • Watch 5-10 minute videos with the core training for building your brand strategy

  • Engage with each video through action steps corresponding with the workbook


✨ STEP-BY-STEP VIDEO EXAMPLES — we're walking through a hands-on example of how to implement this process ($1,497 value)

  • Learn exactly how the plan is built 

  • Pull insights and have new ideas sparked for your brand 


ACCESS to 25+ page templated course workbook ($997 value)

  • Plug + play, fillable, digital course workbook ... this is your plan! 

  • Templated format to follow along with the video training 

  • Also works as a slideshow presentation (share all your progress with your leaders / key stakeholders!) 


HELP DESK — need specific feedback on the process? We are here to support you! ($497 value)


3 6 BONUS DOWNLOADABLES ($497 value)

  • Bonus Top Tools Guide 

  • Bonus Brand Survey Template

  • Bonus Asana Roadmap

  • Extra Bonus Leveraging Your Strategic Brand Plan

  • Extra Bonus The Ultimate Rebrand Guide

  • Extra Bonus The Complete Brand Standards Checklist

TOTAL VALUE = $10,482

Founding course members access exclusive savings 👉

  • Complete Build Your Strategic Brand Plan Framework

  • 20+ Actionable training videos 

  • Step-by-step, hands-on example videos

  • 25+ page fillable course workbook

  • Access to help desk support

  • BONUS! 3 6 downloadable guides

  • LIMITED LAUNCH BONUS! Free 30 60 minute strategy session with me ($500 value!)* 

*Only available for those who pay in full. Limited spots available.

  • Complete Build Your Strategic Brand Plan Framework

  • 20+ Actionable training videos 

  • Step-by-step, hands-on example videos

  • 25+ page fillable course workbook

  • Access to help desk support

  • BONUS! 3 6 downloadable guides

An Evergreen Investment  🌿

 

 

With this Mastercourse, you'll walk away with a complete plan AND timeless process to leverage your brand.

 

Once you learn the Flourish Framework, you can activate, adapt, AND rinse + repeat for years to come for your organization. 

YES, this mastercourse is for you if >>

  • You're looking for an action plan to connect the dots for your brand, rooted in strategy

  • You're excited to roll up your sleeves, learn the Flourish framework, and build your custom plan

  • You're wearing the "communications" hat at your organization, and you're responsible for growing your brand

  • You have leaders or stakeholders craving a brand plan ... and you're ready to deliver! 

  • Investing in your brand is a priority — you're ready to stop treading water and take it to the next level 

This mastercourse may not be for you if >>

  • You're not ready to invest in your brand growth

  • You don't have overall strategic goals for your organization or you're very new (this process is best for businesses/nonprofits/orgs that already have established programs and/or services)

  • Your organization is big enough that you're ready to partner with an outside consultant to execute the process + build the plan for you (Flourish can do this!)

  • You're looking for a brand logo/website (Flourish do this, too! 😌 However, this mastercourse is how to Build Your Strategic Brand Plan)

 

 

Questions? 

Please get in touch, and I'll help you determine if Build Your Strategic Brand Plan Mastercourse is right for you. 

Imagine . . . 

Where do you want your mission to be 6 months from now? How about 1 year?
5 years? 

 

Imagine leveraging your brand to cultivate relationships, open new doors, achieve your goals, and create more good.

 

Do you having a plan to get there? 

👇

Join the Build Your Strategic Brand Plan Mastercourse now! 

  • Instant LIFETIME, ALL-ACCESS to the complete Build Your Strategic Brand Plan Framework ($4,997 value) 

  • ACTIONABLE VIDEOS — packed with training + actionable steps (not a fluff piece!) ($1,997 value)

  • ACCESS to 25+ page templated course workbook ($997 value)

  • HELP DESK — Support on implementing the system ($497 value)

  • 3 6 BONUS DOWNLOADABLES ($497 value)

HAVE YOU TOLD YOURSELF THIS ...

I don't think I need a plan

A plan is a roadmap to success. Knowing the end goal in mind always makes it easier (and often quicker!). Sure, you can google things or throw things against the wall ... but building a plan that connects the dots will help you achieve your goals more efficiently and effectively. This course takes it a step further and helps you translate your plan into action!  

I don't have the time

The mastercourse set up is built with the busy professional in mind. That's why the training videos are action packed, and the course workbook is a fillable, digital format. (No printing required... unless you want to!)  You'll be able to easily follow along, strategize, and build your plan with the easy templated workbook. The course is self-paced, so you can take as much or as little time as you want with the process. 

I don't have the money

Investing in building a strategic brand plan is an important decision. Many organizations are seeking mission growth for their programs, services, partnerships, etc. but fail to recognize the power of leveraging their brands. If you're looking to raise community awareness, open new doors for opportunity, engage your current Brand Connectors, and reach new people ... investing in a strategic brand plan will pay dividends. Plus, this course gives you the framework to utilize into the future!  

TOTAL VALUE = $10,482

Founding course members access exclusive savings 👉

  • Complete Build Your Strategic Brand Plan Framework

  • 20+ Actionable training videos 

  • Step-by-step, hands-on example videos

  • 25+ page fillable course workbook

  • Access to help desk support

  • BONUS! 3 6 downloadable guides

  • LIMITED LAUNCH BONUS! Free 30 60 minute strategy session with me ($500 value!)* 

*Only available for those who pay in full. Limited spots available.

  • Complete Build Your Strategic Brand Plan Framework

  • 20+ Actionable training videos 

  • Step-by-step, hands-on example videos

  • 25+ page fillable course workbook

  • Access to help desk support

  • BONUS! 3 6 downloadable guides

7 DAY SATISFACTION GUARANTEE

I am confident in the Build Your Strategic Brand Plan Mastercourse. If you are are not completely satisfied, I will refund your payment. 

You are amazing! 

Many thanks for taking the time to learn more about this mastercourse. I believe wholeheartedly in this system, and I know you will, too. 

 

But most of all - thanks for being YOU. Even on the hard days (with all those fires!), you're showing up. You're doing your best. And that is enough.

 

I hope to see you inside the mastercourse. I'd love to help you grow. 

 

With gratitude,

Kerri 

 

🎊
I'm ready to sign up! What happens next?

Yay! Once you sign up for the Mastercourse, you will 👉

  • Receive an email with instant access to the course login page, along with your unique ID + password. 


  • Enjoy instant, unlimited access to the complete system + bonuses. 

Frequently asked questions

Here are a few answers to our most common questions


When does the mastercourse start and finish? 

How long with the planning process take me? 

I'm an executive. Will this mastercourse work for me? 

I have a communications role in my organization. Will this mastercourse work for me? 

How long do I have course access? 

How is the course delivered? 

Do you build the plan / strategies for me? 

What does the course help desk entail? Will you give me specific feedback on my plan?

More questions?

I want to ensure you're fully confident in your decision to invest in this mastercourse. Please reach out with any additional questions you may have. 😊

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